The 2012 100% Design Exhibition, Earls Court, London
#100Design
From 19-22 September
After a downward turn in the least few years 100% Design exhibition was
given a much needed injection of life and direction from the new owners Media
10 and ex deputy director at London Design Festival, William Knight. Borrowing
from one of Media 10’s other events, Grand Designs live, a new simplified
layout featuring a blackened entrance tunnel featuring a 3D light installation
by Shaw + Skerm
It transports
visitors directly to the central hub from where you decide which of the four
main sections you desire.
-->
Seminars caught in an ingenious web
The theme this year is “Future Living”. The seminars feature
an engaging collective the likes of Yves Behar and Michael Young, but before I
was eagerly seated for the Frame Presents the Future of Retail I was wonderfully distracted (as was
Asif Khan of Pernilla & Asif, in later discussion on the stage with Dezeen
magazine’s Marcus Fairs) by the cleverly designed auditorium itself. Paul
Cocksedge has created a sort of invisible yet visible defined area. OK, I’ll
explain: He wanted “to create a
space where people should see from outside then go into”. Shying away
from the standard rigid and dense walls within walls construction closing
everyone off, Paul has used thousands of meters of 0.25mm nylon wire
intricately woven like a spider’s web.
The effect is a structure that is almost subliminally there
to obscure or obstruct, yet completely unobtrusive to those on the 'outside' wanting to hear and see
the seminar. The intricate weaving of seemingly random knots
leaves it looking simple, delicate yet perfectly suited. A beautiful example of
design, form and function in harmony. It plays with our emotions to promote new
materials in defining spaces.
No comments:
Post a Comment